Sponsored brand ads are often the first thing customers see on the search results page. A sponsored brand ad appears above, on the side, or between search results. As a result of the stochastic nature of these ads, customers are more likely to discover you. When effectively utilized, you can capture new audiences. Excellent use of these ads and the Social Boosting tool can increase the awareness and credibility of your brand and social media.
Sponsored brand ads use a pay-per-click model. You can redirect shoppers to your store or product listings with brand ads. Furthermore, these ads allow you to use up to three images and even test your headlines and landing pages.
It’s also possible to measure the effectiveness of your ads using the reports feature.
To use these ads, there are a few requirements:
Be a brand-registered seller
Run a unique Amazon store
Stock best-selling products
If you tick these boxes, you should consider using Sponsored brand ads. They are a great way to improve your brand awareness. You can also drive traffic to your listings with these ads. However, with sponsored brand ads, you must optimize your listings regularly.
To do this, keep tabs on your keywords and take note of the ones that do not convert. Afterward, take them out of your listings and keep optimizing as you go along.
Sponsored Display Ads
These are cost-per-click ads that come in very handy when you aim to retarget your audience. Using these ads, you can show up in front of customers who have viewed your product detail pages or similar products.
This is the third ad category, so why should you choose this over others?
Great way to redirect traffic to your listings
Enhance brand recognition among customers looking for products in your niche
Increase brand awareness for newly launched products
Take advantage of your competitor’s listing to increase traffic
The benefits of using sponsored brand ads go without saying, but there’s one drawback. This category of ads tends to have lower conversion rates.